The California Roots Music & Arts Festival (Cali Roots) is one of the leading reggae and roots festival’s in the world. In 2016, the festival’s seventh year, Cali Roots sold out the Monterey County Fair & Event Center, greeting eleven thousand festival goers each day. As the festival’s presence continues to grow, so does its efforts in environmental preservation, carving the path of producing an environmentally sound event.
This year Cali Roots has partnered with the Redwood Forest Foundation, to plant 800 new redwood seedlings. View photos from the planting here.
Festival Co-Producer, Dan Sheehan, states, “Cali Roots is more than just a music festival. It’s a movement and a way of life. It’s about developing and sustaining our community and that involves protecting our environment. More than 95 percent of America’s old-growth redwoods have been cut-down. That means it’s up to us to introduce a new generation of redwood forests, which remove more carbon from the atmosphere per acre than any other forest on the planet. We are proud to work closely with RFFI to help our environment and natural habitats that are rapidly disappearing.”
Coastal redwood seedling will be planted this winter; photo by Andrea Horvath
Coastal redwood seedling planted
at “This Will Take Time” property
RFFI is committed to reforestation and restoring redwood forests that support biodiversity and address climate change. Coast redwoods are the tallest trees (379 feet) in the world, can live longer than 2,000 years and are fire and disease resistant. The Foundation follows the same grassroots growth that Cali Roots has strived to achieve the last eight years, making them a perfect team to continue the growth of environmental sustainability.